- Become one of the top fifty family based businesses in the GCC.
- Foster Alserkal’s long tradition of being an integral part of the growth of the region and of being leader in elective new strategic industries.
- Preserve & maximize the growth of the shareholders’ wealth
- Create a professional organization that can provide career opportunities for Alserkal family members for generations to come
- Develop & train local & regional human capital
- Facilitate ongoing strategic knowledge transfer into the region
- Create a preferred workplace for all employees & facilitate their growth & development
- Position the brand of Al Serkal as a preferred partner for customers & suppliers