• Become one of the top fifty family based businesses in the GCC.


  • Foster Alserkal’s long tradition of being an integral part of the growth of the region and of being leader in elective new strategic industries.
  • Preserve & maximize the growth of the shareholders’ wealth
  • Create a professional organization that can provide career opportunities for Alserkal family members for generations to come
  • Develop & train local & regional human capital
  • Facilitate ongoing strategic knowledge transfer into the region
  • Create a preferred workplace for all employees & facilitate their growth & development
  • Position the brand of Al Serkal as a preferred partner for customers & suppliers